Before you can convince a visitor to engage with you, you need to understand their motivation for seeking you out.
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. They help us internalize the ideal customer we're trying to attract.
Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.
Below are 9 question categories you must include in your buyer persona development.