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9 Essential Question Categories For Creating Powerful Buyer Personas

Posted by chris hopkins on February 20, 2017

Before you can convince a visitor to engage with you, you need to understand their motivation for seeking you out.

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. They help us internalize the ideal customer we're trying to attract.

Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.

Below are 9 question categories you must include in your buyer persona development.

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Topics: buyer personas, content marketing, inbound marketing


Posted by chris hopkins on February 16, 2017

You can't create great marketing campaigns if you don't know who your customers are. It's a pretty simple logic, right?

But do you really know who your customer is? Understanding some basic customer demographic data is important but it's just the tip of the iceberg. To fully understand exactly who your customers are you need to go deep dive into a detailed analysis of not only their demographics, but also their education, job, career aspirations, lifestyle, social habits, pains, challenges and goals.

Only by developing a deep understanding of your customers can you begin to tailor your marketing messages to their needs and stand out from your competitors.

Today we are going deep dive into one area of persona development, employment and career questioning.

So read on as I share my top 13 persona development employment and career questions and examples of the rationale behind each question. 

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Topics: buyer personas, content marketing

The 3 Step Customer Persona Development Process

Posted by chris hopkins on February 10, 2017


Finding out what makes your customer persona tick is no small task. Where do you start? What questions do you ask? How do you draw conclusions ?

The following 3 step customer persona development process will help you better understand your customers.

To really help you get the most out of your customer persona development I have included some examples of strategies you can use with your sales and marketing team to help elicit the best information about your customers.

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Topics: buyer personas, inbound marketing, content marketing

Why Every Marketer Needs To Use Buyer Personas

Posted by chris hopkins on February 9, 2017

When well researched, buyer personas are a very powerful marketing tool. They give you deep insights into the way your customers think and act giving you powerful information for crafting highly targeted marketing messages.

The understandings about your customers that persona research gives you is priceless, but a surprising number of marketers do not take the time to develop buyer personas.

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Topics: buyer personas, inbound marketing, content marketing

How To Make 7 Awesome Social Media Graphics In 3 Minutes

Posted by chris hopkins on February 2, 2017

We all know that cool social media graphics attract more attention to your posts and result in more clicks, but who has the design skills or time to create awesome graphics every day?

Definitely not me, that was until I came across an awesome FREE social media graphics tool that instantly turned me into a graphics champion.

Now, every day I create traffic pulling graphics for my social media posts in lightning speed, and when I say lightning speed I'm not joking.

On average it takes me 3 minutes to create 7 awesome social media graphics including my blog post header, Twitter, Instagram, Facebook, LinkedIn, Pinterest Google Plus and YouTube.

Rather than keep talking I made a quick YouTube video to show you how you can start making awesome graphics in minutes with no graphics skills.

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Topics: social media marketing, marketing tools

6 SAAS Start Ups Driving Massive Growth With Inbound Marketing (Case Studies)

Posted by chris hopkins on January 26, 2017

Having a great SAAS product doesn't guarantee your success, it just gives you a chance, but unfortunately many developers with great products fail.

According to Forbes 90% of start-ups fail. So how do you ensure you're in the 10% that don't?

The success or failure of early stage SAAS companies depends on their ability to:

  • Acquire new customers quickly and cost effectively
  • Retain customers over the long haul
  • Upsell customers to increase LTV over time

Below are 6 SAAS startup success story case studies, all of which faced different challenges on their road to success.

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Topics: SaaS Marketing, inbound marketing, Hubspot, Start Up

Google+ Case Study: How I Increased My Blog Traffic by 157% in 4 Weeks

Posted by chris hopkins on January 2, 2017

Here's my November social media marketing results

  • 243% increase in social media engagement
  • 187% increase in fans/followers
  • 157% increase in website visitors

How's your social media strategy going? Are you tired of struggling to generate engagement and traffic from your social media accounts?


Do you often wonder why your great post gets no engagement yet someone with a very similar post gets massive attention?

I'm pretty sure that for many people driving traffic to your website from social media is easier said than done.

But never fear because I want to share with you a simple strategy I started using on Google+2 months ago which has already started to deliver some excellent results.

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Topics: Google Plus, social media marketing, optimize google plus page

A-Z of Awesome Sites With Amazing Free Stock Photos You can Use (Infographic)

Posted by chris hopkins on December 30, 2016

Are you always on the hunt for great free stock photos for your next digital marketing or website project, blog image, or social media post?

Well look no further because I've created an A-Z list of sites that host breathtaking free stock photos that you can use for free.

Here's the infographic for a quick reference. You will find a clickable list of the sites with a brief description below.


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Topics: image marketing, content marketing

35 Tips To Optimize Your Google Plus Page and Marketing

Posted by chris hopkins on December 16, 2016

Here's the truth about social media.

So many people think that simply starting a social media account and posting great content will automatically build a following and result in sales.

They say, “if I publish great stuff, people will naturally follow me”.

If only it were that easy…

If you’re serious about generating high quality traffic from social media, you need to be very systematic with how you position yourself, build an audience and promote your content.

Otherwise as we say in Australia you're just pissing in the wind and hoping you hit your target.

Well today I’m going to share with you X tips to optimize your Google Plus marketing that almost guarantee that you build a high quality follower base and get links from every piece of content that you publish.

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Topics: social media marketing, Google Plus

9 easily actionable traffic hacks guaranteed to explode your website traffic

Posted by chris hopkins on November 30, 2016


The biggest problem facing website owners and bloggers today is traffic.

With the explosion of content marketing its becoming more and more difficult to break through the noise and get noticed.

So how can you beat the competition and drive a ton of traffic to your blog?

To help you tackle this problem I've put together a roundup of some of the best strategies and step-by-step guides on how to promote your content and get traffic to your blog.

All these strategies and techniques are shared by the top industry marketers who generate massive amounts of traffic to their websites, so you can be 100% guaranteed that they are all tested and really work.

With a solid game plan, the right tools and a little elbow grease, you can promote your blog posts and generate thousands of visitors to your site on autopilot.

So, check them out!

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Topics: content marketing, inbound marketing, Lead Generation